As a consumer it’s natural to assume that all the organisations you deal with in cyber space are doing their best to protect you, their customer. After all, you would have thought it’s not in their interests for a victim of cyber fraud to be you. Unfortunately this is not the question that some organisations ask. Rather they say what would it cost them if you were a victim? From their perspective, if this is an acceptable number and if it’s cheaper for them if you are a victim rather than protecting you, so be it.
This is not the stance of all the companies in all the industries mentioned here. Many work in an honourable and moral way, but it is certainly a stance of a number of the companies.
Let’s start with Banks. Their mantra is straightforward. Do it on-line because it’s cheaper for them. They don’t want to employ people to work in your local branch to cash your cheque or pay your bills. They want you to do it on-line. They also want to abolish cheques as that involves people touching bits of paper. What you won’t hear from banks is details about how much on-line fraud is costing them or their customers. If they told you then you might not want to bank on-line any more, so better to keep it all quiet. Many banks view fraud as a normal business expenses. For example, they will spend X % of their revenue on advertising, and Y % of their revenue will go to fraud. Y is a perfectly acceptable number if it is less than what the industry standard is, because that means the bank, in its own world, is doing OK. It’s actually irrelevant what the actual number is; it’s an acceptable right-off on the balance sheet.
Methods are being introduced to protect on-line banking transactions, but they are not consumer safety products, they are banking safety products. What they do is attempt to ensure that the bank is really talking to their customers, which is fair enough. But where is the assurance that the customer is really talking to their bank? If the customer has been seduced into visiting a fake site of their bank (and there are many live fake sites at any one time) they can put in any identity information. The fake site can receive it, potentially use it in a man-in-the-middle attack to access their details, and tell the innocent consumer their bank server is under maintenance, and try in two hours. By the time they try again their money may have gone.
To put this in more human terms I am regularly called by my bank asking if they can do anything for me. Good for them you will say. Each time they want to ask a couple of security questions before they proceed. They have of course called my number so they at least know it’s my phone. The questions always are “What is the second part of your postcode? and “Do you have an overdraft with us?” The first question is in the phone book and numerous other sources so proves nothing, and the second question has a 50/50 chance of being right. So when I ask “How do I know you are my bank?” they reply that as soon as I answer their two ‘security’ questions correctly they will tell me other details. What they repeatedly fail to comprehend is that if these are the security questions that open up the details of my account, as soon as I answer if they are not my bank, and how do I know that, I have given the information to a stranger that could then potentially use that to tell my bank they are me. Let’s not even discuss the value of their questions.
Another big market subject to fraud is on-line ticketing. This is especially true for special events that have a finite number of tickets. The consumer is in a pressure ‘must buy’ mode so many of their normal defences are down. A fake web site can be up and running in a matter of hours from registration of the domain. Choose one that is similar to a real booking agency, or the event (often events have purpose registered domains so it’s even easier to register a ‘similar’ one), send out some ‘phishing’ emails with links to the fake site. Even better the tickets sale starts at a certain time, so people are queuing up to by your tickets. Twenty four hours later the site could have gone, along with all the harvested credit card details. Incredulously some ticket agencies take the view that they sold all their tickets to the big event, so if the consumer was fooled into visiting a fake site and handing over credit card details that is hardly their fault, they did nothing wrong, why should they pay out of their profits to protect the gullible?
This is not a totally unreasonable argument. When is it the consumers fault? When is protection the responsibility of the ticket agent? If you were physically on the way to a ticket agent to buy tickets and a man offered you the tickets you wanted, but they turned out to be fake, it would be unreasonable to complain to the ticket agent who ‘didn’t’ sell you the tickets. So is cyber fraud simply ‘caveat emptor?’
Well it shouldn’t be, but it often is. If the genuine web site was selling high value branded items that were unique to them and their approved resellers their attitude changes somewhat. If the consumer goes to a site selling counterfeit goods believing them to be genuine and buys the product there are now two issues for the brand owner. Firstly they have lost revenue for the genuine sale, and secondly there is a high risk of reputational damage to the brand if the fake product fails to perform in the way the real one would.
Suddenly this is no longer an IT and security problem, but a marketing one. So the rules change. The real brands web sites will have warnings about fake sites, and often lists of the ‘similar’ domains that are not authorised to sell their brands. They want to tell you they are real, these are not. But of course the fake sites just do the same. So the consumer is further confused. Choose a big brand name and put it into your favourite search engine and see how many results you get with similar domain names and special price offers. Don’t think that the sponsored links are safer; often they can show fraudulent sites selling counterfeit goods as well.
So what’s the answer? If cyber crime was a sharp bend in a mountain road and drivers kept driving off the cliff the government wouldn’t say “It’s their own fault for driving without due care and attention”. They would put up a crash barrier to protect us. That is exactly what the cyber community needs, a cyber crash barrier to protect the vulnerable, naive users of the internet, in fact, you and me, to put trust and confidence back into the internet. And don’t think the internet savvy IT expert isn’t just as vulnerable as the rest of us. Studies have shown he can be just as susceptible as he has a false sense of confidence that he can spot fake sites. Often he will not appreciate that false sites can be pixel identical to the real sites. In fact the crook can actually show the real site, until you enter your details.
Rod Pugh is MD of First Cyber Security Ltd, a manufacturer of cyber crash barriers.
http://www.firstcybersecurity.com/